Email Marketing Best Practices
1) Only Send Email to People who have requested it – advice from web design company brisbane The ironic thing about spam is that it’s not an effective marketing strategy. Look at it this way: Let’s say you’re promoting a [...]
Top Web Design Myths
1) You need to be a professional web designer to build a great website and sell online Nothing could be further from the truth. In fact, not having a web design background will actually work to your advantage – here’s [...]
Making Your Website Search Engine Friendly
The term ‘search engine friendly’ refers to implementing techniques that make a web design easy for search engines to pickup. Characteristics of a search engine friendly site include: Original and unique content of genuine value. ecommerce templates built to be [...]
Ingredients of a Successful Email Marketing Campaign
An Online shopping cart email marketing campaign can be broken down into three main parts: 1. The List: The email addresses that make up your database; 2. The Message: The promotion or newsletter that you are sending; and 3. The [...]
12 Practical Email Marketing Strategies for Online Stores
There are so many ways you can use email marketing that it’s impossible to cover them all. Instead, we’ve selected the most practical ones from a small websites perspective. These strategies include: Promoting to Your Existing Customers Building a Relationship [...]
Websites : Whitepaper/Technical Report
A ‘Whitepaper’ simply refers to a report that is technical in nature (e.g. a whitepaper on emerging technologies, electrical engineering, etc). Whitepapers typically address the current industry ‘buzz topic’ and are a great way to generate highly qualified leads. Writing [...]
9 Email Marketing Tips to Get the Sale
Earlier we discussed how email users sort their messages into three categories: The ‘Delete’ Pile; The ‘Important’ Pile; and The ‘Later’ Pile. Here are nine tips to make sure your website shopping cart message ends up in the ‘important pile’. [...]
Selling Online – Case Studies
Case studies typically address a ‘before and after’ scenario and highlight a solution to a problem. Here’s a simplified example: You run a personal training gym and create a case study on one of your clients. Their problem is that [...]
Selling Online – Tracking and Testing
“I know that half my advertising works… I just don’t know which half”. John Wanamaker When it comes to marketing, most e-commerce owners have two major frustrations: a) They don’t know if their marketing is working or not; and [...]
Ecommerce Shopping Cart – Where did the 80-20 Rule come from?
In 1906, Italian economist Vilfredo Pareto was examining the wealth distribution of Italy. It was to no surprise that he discovered that there was an unequal distribution of wealth; 80% of the wealth was controlled by 20% of thepeople. Over [...]