What is Permission Based Marketing?
Now that you understand how ISP’s work to prevent spam, one question you might have is: “How can I avoid spam filters and blacklists?” In a nutshell, the answer is permission based email marketing. Permission based marketing is the practice [...]
Ecommerce shopping cart security: Myth VS Reality
Myth: Shopping Cart Websites are at greater risk of fraud than retail merchants. Reality: Research indicates that online merchants are at less risk than retail merchants. This is because a large percentage of credit card fraud is actually caused by [...]
5 Tips to Minimize the Risk of Fraud for your Shopping Cart
Obviously it’s in your own interest that the transactions you process are true and accurate. Here are some basic precautions you can take to minimise the risk to your web store : 1. Check for suspicious purchasing behaviour. If in [...]
Websites and Dealing with Credit Card Fraud
Recently, internet security issues such as credit card fraud and identify theft have received a lot of media attention. Whilst it’s true that a degree of concern is warranted, it’s safe to say that the media has blown the issue [...]
Online Stores – Encryption and Secure Certificates
Whilst online you may have come across references to ‘SSL Encryption’ or ‘128 bit Encryption’. SSL stands for Secure Sockets Layer and is a system for transferring private information via the Internet. Whilst surfing the web, 99 percent of the [...]