As the name suggests - Pay per click (PPC) is a form of search engine advertising , where advertisers pay only when their ad is clicked.
Advertisers bid on keyword phrases relevant to their target market, with the cost per click based on an auction model.

For example, the top position for the keyword 'books' may be 90 cents, whereas the top position for the keyword 'sydney accommodation' might be $2.50.

Search Engine Optimisation (SEO) refers to the process of altering your website to rank high in the organic (unpaid) search results, whereas Pay Per Click (PPC) is advertising that you pay for.

Each keyword/keyword phrase has it's own individual cost per click (CPC).
Costs are determined largely (but not exclusively) based on an auction system with individual advertisers bidding against one another.

SEO is a continuous process, which can take many months to generate results.
On the other hand, PPC campaigns can be live within 24 hours and allow you to generate immediate traffic to your website.

PPC is complementary to SEO as it allows you to test which keywords have the best conversion rate, before committing to an SEO campaign.
We recommend that all clients focus on both SEO and PPC.

We highly recommend starting with PPC as it allows you to gain valuable insight into which keywords are generating traffic (but more importantly, which ones are converting into sales).
Armed with this information, you can make better decisions on how to direct your SEO campaign.

Adwords is Google's Pay Per Click advertising program.
In total, it reaches over 90% of the entire internet population.

Yes, provided you have an adequate budget for clicks - we can get you onto the first page within 48 hours of campaign confirmation.

No, you only get charged when someone clicks on your ad.

Yes, we'll setup a daily budget for your campaign.
When your campaign reaches it's daily budget of clicks (e.g. $20), Google will stop displaying your ads.

Google has advanced click fraud technologies in place to identify fraudulent clicks.
As an example, when someone clicks on your ad, their IP address is recorded. Multiple clicks within a short period of time from the same IP will be identified as fraudulent clicks (and refunded to your account).

You can, however most clients who attempt PPC themselves don't receive the anywhere near the ROI they should.
In short, they either don't get enough clicks or they pay too much for the clicks they do get.

If it's done by someone who doesn't know that they are doing... PPC can be very expensive.
However, when done professionally - most clients see a better much better ROI on PPC when compared against other forms of advertising (e.g. magazines, newspapers, radio, TV, etc).

Your campaign manager will work with you to determine which keywords have the best chance of success.

Generic keywords are usually highly searched single words, whereas long tail keywords combine multiple words and are more targeted.
For example 'Accountant' is an example of a generic keyword, whereas 'Tax Accountant Sydney' is an example of a long tail keyword.

In general, long tail keywords have a higher conversion rate as they are more targeted and searchers are at the end of the buying cycle.

Aside from an initial questionnaire we get you to fill out, we take care of everything else.

While an effective PPC campaign can significantly increase traffic to your site, it doesn't guarantee sales conversions. There are many external variables outside the scope of PPC that will effect your end conversion rate. These include the design of your site, depth of product descriptions, quality of product images, price competitiveness, branding and overall business credibility.

In short, visitors to your online store need to feel that your business is legitimate and trust-worthy.

Additionally, PPC on its own does not make up a complete marketing strategy. All PPC campaigns should be complemented by additional marketing efforts, such as SEO campaigns, e-mail newsletters, PR and effective use of social media.